Fashion designer and mixed media artist, Farah Wali is known for her innovative collections that embody the concept of wearable art. Inspired by Egyptian culture, her eponymous brand offers handmade, artisanal pieces with a globally relevant and contemporary touch, using recycled fabrics and sustainable ink for all prints.

فرح والي هي مصممة أزياء موهوبة تخصصت في مجال تصميم الأزياء ودرسته بشغف في إيطاليا لمدة 10 أعوام، لتطلق بعدها خط أزياء يحمل اسمها Maison Farah Wali عام 2019، كما شاركت بتصميماتها المبهرة في العديد من عروض الأزياء حول العالم، لتسلط الضوء على روعة الحضارة المصرية القديمة التي مازالت تلهم صناع الموضة حول العالم.

The Spring Summer 2023 women’s wear collection by Maison Farah Wali comprises exquisitely designed pieces that ooze grace and refinement. The collection’s sleek lines, sumptuous fabrics, and meticulous workmanship highlight the brand’s dedication to great craftsmanship.

When it comes to sustainability, the brand pushes for slow fashion by ensuring that all its collections are made by hand using recycled fabric and sustainable ink. Each piece is made with a passion that can easily be seen through the unique, intricate design and quality of each collection.

Egypt-born Farah Wali’s work is underpinned by all things green, using sustainable ink and recycled fabrics to create her dramatic, architectural pieces. It’s little wonder she won Fashion Star Arabia last year.

Wali describes her brand as Italian made with a Pharaonic soul. “Maison Farah Wali is all about bringing quality, art and beauty into each garment. The aim is to customize and personalize the clothes to our customers in order to showcase the uniqueness of each individual, with an aspiration to bring back the Egyptian heritage back in Fashion and shows throughout the brand’s collections, embodying how Fashion Design directly influences our mindset, daily routine and even inspirations.

A number of exciting new designers will also be taking to the Fashion Forward runway with their designs, including Hass Idriss, Hazem Kais, Jessica K, Maison Farah Wali, Reemami, Thym, and Tanya Skaff.

Farah Wali – Farah Wali is an Egyptian fashion designer and mixed media artist. Her design aesthetic is a mix of experimental, modern and chic, or “street couture”. She prides herself on being a wearable art brand and ensures that the entire process of her collections would include hand-made work. Sustainability is important to her brand, so she uses recycled fabric and sustainable ink throughout all their prints.

A new­comer to Fash­ion For­ward Dubai, Mai­son Farah Wali draws on the de­signer’s Egyp­tian her­itage to cre­ate street cou­ture, where fash­ion is in­fused with hand­work, art and sus­tain­abil­ity. A new­comer to Fash­ion For­ward Dubai, Mai­son Farah Wali draws on the de­signer’s Egyp­tian her­itage to cre­ate street cou­ture, where fash­ion is in­fused with hand­work, art and sus­tain­abil­ity.

Dubbing itself a “street couture” brand, Egyptian designer Farah Wali has won several awards for her vision of wearable art. Her design aesthetic is derived from a mix between experimental, modern and chic. As well as personalisation and customisation at it’s core, sustainability is another key focus for the label as they use recycled fabric and sustainable ink throughout.

Winner of the Avery Dennison RBIS Award: Farah Sherif Wali (Polimoda) (Florance, Italy)

Winner of the Avery Dennison RBIS Award: Farah Sherif Wali (Polimoda)

The winner of the contest selected by the international jury was Farah Sherif Wali from Polimoda, with her project “The path to divinity”. Second place went to Anna Lena Biotti from Iuav with the project “Wendy”, while third place was assigned to the project “Sediments” of Danielle Thaxton from Fidm.

A story of passion such as this has quite a happy ending, or rather a happy beginning. Wali just became the first Egyptian to win the Fashion Star Arabia title, one of the most prestigious fashion awards in the Arab world. Despite being the youngest competitor, Wali had her eyes on the prize, and she got it. After all, this wasn’t her first accomplishment.

Farah Sherif Wali viene dagli Emirati, ha studiato al Polimoda di Firenze e ha vinto con una collezione denim che mixa l'elegante con l'hippy style per una donna moderna ma in cerca di una nuova spiritualità.

I-Skool is a denim award held in collaboration with Copenhagen Fashion Summit. It showcased the work of ten fashion students with the eventual winner, Farah Sherif Wali, being chosen by an International judging panel including previous creative director of Oscar De La Renta, Peter Copping and Bandana Tewari, fashion features director at Vogue India.

Winner of the Avery Dennison RBIS Award: Farah Sherif Wali (Polimoda)

Farah showed attention to detail through her research into all elements of branding, using products produced by Avery Dennison Apparel Solutions, from the hangtag to the back patch to the packaging. This resulted in a stand-out and well developed use of color and logos, truly reflecting her own personal story of past, present and future.